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An interactive course for police officers and staff to develop skills and an understanding of the relationship between the Press/Media and the Police and how working together can increase security and confidence

Course Abstract
This 5 day course is for officers and staff from any background who want to explore the relationship between the Police and the Press Media. The course is a practically based course which allows students to consider several; different types of media, the involvement of the press in investigations, managing incidents, marketing and police communications.

Course Description
The media play a major part in the relationship between the police and the public. They are the way most people learn about the police and about policing and they are a key route to gain information and intelligence for the police. The relationship between police and media is a complex one and this course will help officers and staff to understand their role, to understand how they can get the maximum support for investigations and operations and to prepare for how they would engage with the media at a time of crises. This programme will help you to develop the skills needed to manage interactions with the Media, to be able to build strategies to enable you to work effectively with the Media and to manage situations when things go wrong.

The course will develop the skills and knowledge through a number of scenarios in which students deal with issues relevant to the police and other security operations. The approach will be very interactive and require students to play an active role throughout the week. Students will work in syndicates on various issues and will share their learning with each other through a number of practical exercises.

Course Aims
Students will develop and practice the skills to carry out a request for information, prepare for an interview on a policing operation and engage the media to support them gain public support.

Course Objectives
By the end of the course students will be able to:

  • Describe the various ways in which the police and media interact
  • Set out a media plan to support an investigation or operation
  • Create core messages and supporting information for use in an interview
  • Risk assess interactions with the press
  • Prepare for an interview with the press
  • Make an appeal for information
  • Be interviewed on an issue of police procedure/practice
  • Describe the Abu Dhabi Police policy on working with the media

Students will consider 6 case studies in which they will explore

  • The Police approach to media relations.
  • A simple request for information after a road traffic accident.
  • The experience in the UK where boundaries are not maintained and how to ensure this does not happen.
  • A more complex request for information following a serious incident.
  • An interview on an issue of concern to the public.
  • Preparing a press and media strategy

Students will be encouraged to carry out a reflective log of their learning and to build up an action plan for their return to work

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  • 1 week, 3 days
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