Course Abstract
This course is aimed at police officers and managers with a responsibility for promoting road safety.

This five day course is aimed at police and road safety professionals to appreciate the different aspects of road safety and to raise public awareness.

Held at a fully appointed and convenient location, this course will develop the necessary skills to market road safety campaigns and to measure the success of their impact.

Aims and Objectives

Aim

To provide students with an understanding of the different types of road safety in relation to traffic media campaigns.

Objectives

At the end of the course the student/participant will be able to:

• Understand the different strands of road safety
• Develop marketing skills for road safety
• Develop methods of dealing with the media for road safety
• Appreciate different methods of dealing with the media
• Measure the impact of road safety media campaigns

The course is made up of the following units:

Awareness of traffic media campaigns

Role of the traffic police

Causes of collisions

3 “E”s of road safety

Marketing

Evaluating media campaigns